(click ad, via) Another Cannes 2011 winner that really isn't very good! The ad, by CLM BBDO France, just won an Outdoor Bronze Lion. I mean, the layout's kinda nice. But the idea—Mark, do you even eat Snickers? Talk to your lawyers, maybe you want to own Mars, Inc. I know, it's "creative license." Well the agency's license should be taken away. By the way, this is still by far the best Snickers ad I've ever seen.
Related: this Snickers shark focus group TV spot upset some people.