I mean, I get that inside our library nerd hero is a rocker (with a bitchin' double-neck bass and 12-string axe). But, I don't get it. It's stupid. Sorry, unimpeachable Wieden+Kennedy. But then, the Isaiah Mustafa ads didn't really do much for me, either. I guess part of the problem is that my own musk already smells pretty damn good (so I've been told by the hot woman I'm married to). So, Old Spice ain't gonna make me smell better than myself. IMO, the pre-Mustafa commercials were funnier. Update: And what does that sweaty rocker smell like? (thanks @U_S_C)
Previous Old Spice print ads:
• Ahoy, gratuitous bikini babe.
• Brian Urlacher before Old Spice swagger.