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It isn't often that literal visuals work. It worked with these Gold Lion-winning "save the animals" ads, and it works here. (Especially the cute mouse deer. The other two animals are a Pangolin anteater and a Dugong.). The southern part of Palawan Island, inhabited by indigenous tribal people, is being mined by several large corporations. Here's the organization's facebook page; unfortunately, as of this post, their signature page (don't click it) seems to have been hijacked by scammers. Here's more information on the crisis.
Ad agency: DM9 JaymeSyfu, Manila.