Here's a not-terrible new UK McDonald's commercial.
Sure, it's not brilliant.
And the guy-girl subplot was forced.
But, it's much better than the shite USA advertising.
Ad agency: Leo Burnett, London.
posted by copyranter @ 8:15 AM
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The Best Fucking Ad Blogger in the World™——now writing for BuzzFeed.com. I have been an NYC advertising copywriter for 19 years. I hate capri pants. Also: advertising, PR, midtown, the Upper East Side, the Upper West Side, going to Brooklyn, NYC realtors, New York City, fake blondes, real blondes, saline implants, silicone implants, Civil War enthusiasts, Republicans, Democrats, Liberals, Conservatives, fireworks, parades, Summer, Winter, greeting cards, stuffed animals, children's drawings, religions, personal trainers, golf, golf courses, golfers, polo shirts, turtlenecks, scarves, The Yankees, Yankee fans, mooks, Streeters, iBankers, the Hamptons, Hoboken, Chicago, Texas, Florida, people who don't know how to walk in NYC, whistling, Moby, TV, Radio, Magazines, Newspapers, stand-up comedy, Improv comedy, sketch comedy, "alt" comedy, Readings, poetry slams, SUVs, PCs, drinking straws, weddings, Brunch, fondue fountains, chick peas, Starbucks coffee, journalists, screenwriters (dicks), short men (Napoleon Complexed turds), Scrabble®, people who don't hate anything. I probably at least don't care for you.
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Saturday, February 25, 2012
Sure, it's not brilliant.
And the guy-girl subplot was forced.
But, it's much better than the shite USA advertising.
Ad agency: Leo Burnett, London.
9 Comments:
Hahaha, is very fine your description about your self. Is not too bad the Mac Donald ad. Thank by info.
Coqui (Lima)
when any McDonald's commercial at least elicits a mere smirk, I'll take it.
I like the quick cuts at the end when he opens the Big Mac box. Reminds me of Shaun of the Dead, which reminds me of Army of Darkness.
I liked it, guy-girl subplot included.
Sure, it's not that bad.
Except that it sucks yeti balls.
Him blowing the paper off the straw made it for me. Although the only US ads I see are typically voice-overs saying how good the food is (when it's not a guy narrowly avoiding a fight with his girlfriend), I can't help but feel they're forcing a huge focus on black demographic for every ad they put out lately. An okay ad by itself, but miles above any other McD ad I've seen.
McDonald's ads in the UK are brilliant 95% of the time. Always brilliantly written.
That's one in a line of about 20 great ads. Their new one is a bit below par. But generally top class.
> shite
is that a miss pelling of 'sh!t' or 'sh!!ite'?
great ad, btw!!! lovely colors! makes me wonder what happens next?
I-)
Totally lame. Guy has a frantic first day at a job so he goes to McDonalds to eat his lunch? Wow... really clever, makes me think how fucked-up we really are when ads like these get "not-terrible" comment from one guy you'd expect more from in terms of criticism.
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