Alas, it's just a concept can.
Williamsburg. Bearded 20-something dressed something like this, disaffected air so thick, you could cut it with one of his whiskers. "Barkeep (that was he calls bartenders), Beer please." "What kind of beer?" "(snickers) Beer". "What brand?" "Be-er". (His friends join in the snickering. They already looked behind the bar and noticed that "Beer" wasn't on the shelf in this "mainstream" "cool" bar they never go to. They walk out, feeling the most superior they've felt in a couple of days.)