Thursday, March 01, 2012

You're looking at the new Official Ironic Beer of Hipsters™.

Alas, it's just a concept can.
Williamsburg. Bearded 20-something dressed something like this, disaffected air so thick, you could cut it with one of his whiskers. "Barkeep (that was he calls bartenders), Beer please." "What kind of beer?" "(snickers) Beer". "What brand?" "Be-er". (His friends join in the snickering. They already looked behind the bar and noticed that "Beer" wasn't on the shelf in this "mainstream" "cool" bar they never go to. They walk out, feeling the most superior they've felt in a couple of days.)


Anonymous Karl S. said...

But this is how generic products used to look when I was a kid...? There are shelves of the shit all over Repo Man. Are people just watching that movie and not fully getting the joke? Thinking it's just something from a cool movie they can appropriate?

3:40 PM  
Blogger Tom Megginson said...

I remember those from Repo Man.

3:44 PM  
Anonymous cath said...

Nah, the joke is that it's now "hilarious" and somehow edgy to drink something that looks (and maybe tastes) like shitty, old-school, no-name beer. So much so that they'll pay extra to do so.

Kind of like buying used clothes at an upscale vintage store and paying super-premium prices to get stuff so ugly that the Salvation Army wouldn't hang it on their racks.

Basically, it's pretending to eschew the trappings of wealth while actually just making fun of poor people.

4:49 PM  
Anonymous Anonymous said...

Yeah, there used to be actual generic beer packaged very similar to this. Go to ebay and search "generic beer", you'll get a whack of hits.

3:21 AM  
Blogger Paul said...

we have this in germany for almost an year. come to berlin to buy one.

4:07 AM  
Anonymous Anonymous said...

The not-so-new Official Ironic Beer for the German Hipster:

The text on the can reads:

Just a simple black and white can! Just a simple design! No expensive TV advertising! We have saved on everything. Besides the quality of the beer! 5.0 Original is a pilsner beer brewed according to German purity law! Ingredients: water, barley malt and hops! Put your money into better! Pay less for a good PILS without frills!

4:34 AM  
Anonymous Vaarok said...

XKCD did this too.

8:51 AM  
Blogger Doug McArthur said...

Reminds me of DUDE beer, Canadian-made barely potable piss water.

11:12 AM  
Anonymous jimh said...

Yes, this was in the supermarket when I was young. I'm old now. It was made by Falstaff.

11:37 PM  

Post a Comment

<< Home